Carnilove’s “Awaken Their Instincts” campaign hit screens across the country from September to December 2024. It followed a successful summer of activation and sought to inspire pet owners to embrace their dog’s natural instincts for meat.
The film starred a Czech wolfdog and their owner on an adventure that awakens their instincts. The advert focuses on the dog running through countryside showing its natural strength and agility before settling down in front of a campfire for dinner. The dog’s natural desire for meat is rewarded with Carnilove True Fresh, a dog food with high meat content that is close to natural prey.
This advert was promoted across cinemas, Instagram, Facebook and YouTube and during the three-month period the campaign:
- Featured across 75 Showcase, Curzon and Everyman screens across the UK
- Was shown to and audience of 313,000 during November, featuring before record breaking releases such as Paddington in Peru and Wicked.
- Reached over 4.2M on Social Media
Why Awaken Their Instincts?
Carnilove is formulated with respect for the natural origins of dogs and cats. Our dog and cat foods contain at least 55% meat including wild-origin meats such as Reindeer, Pheasant, Wild Boar and Salmon, and are all grain and potato-free. The brand is available in dry and wet foods as well as a delicious range of crunchy and soft treats.
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