Carnilove’s “Awaken Their Instincts” campaign hit screens across the country from September to December 2024. It followed a successful summer of activation and sought to inspire pet owners to embrace their dog’s natural instincts for meat.

The film starred a Czech wolfdog and their owner on an adventure that awakens their instincts. The advert focuses on the dog running through countryside showing its natural strength and agility before settling down in front of a campfire for dinner. The dog’s natural desire for meat is rewarded with Carnilove True Fresh, a dog food with high meat content that is close to natural prey.

This advert was promoted across cinemas, Instagram, Facebook and YouTube and during the three-month period the campaign:

• Featured across 75 Showcase, Curzon and Everyman screens across the UK
• Was shown to and audience of 313,000 during November, featuring before record breaking releases such as Paddington in Peru and Wicked.
• Reached over 4.2M on Social Media

Why Awaken Their Instincts?

Carnilove is formulated with respect for the natural origins of dogs and cats. Our dog and cat foods contain at least 55% meat including wild-origin meats such as Reindeer, Pheasant, Wild Boar and Salmon, and are all grain and potato-free. The brand is available in dry and wet foods as well as a delicious range of crunchy and soft treats.

Keep Up to Date with Carnilove

Carnilove’s social media channels are the easiest way to keep up-to-date with the brand. You can share your support for our marketing activities by following our channels below:

Carnilove Instagram

Carnilove Facebook

Carnilove TikTok

Carnilove Website

Carnilove True Fresh Dog range, distributed by BSB Products, is one of three Carnilove dry kibble ranges. The Carnilove True Fresh range is increasingly popular with stockists and customers and it’s not difficult to see why!

What is Carnilove?

Carnilove pet food has been formulated with respect for the natural origins of dogs and cats. The wide spectrum of carefully selected wild-origin meats, such as reindeer, duck, pheasant, turkey, lamb, wild boar and salmon, corresponds to the composition of natural prey and ensures intake of important amino acids. Forest fruits, vegetables and herbs are included in all recipes as natural sources of important vitamins, antioxidants, and other essential nutrients. All Carnilove recipes are also grain and potato-free.

What makes Carnilove True Fresh different to other kibble on the market?

Carnilove True Fresh Dog range offers something extraordinary in providing a dry kibble made from 60% fresh meat only, with no meat meal. The innovative production method, including Twin Thermal extrusion technology, allows the natural nutritional properties of the meat to be preserved and results in a high quality, protein rich kibble offering 70% greater palatability than ordinary dry dog foods*.

Is the range suitable for all dogs?

Yes! The True Fresh range offers a recipe for all stages of a dog’s life from puppy, through adulthood, and for senior dogs. This ensures that dogs are supported with high-quality kibble throughout their life.

Is Carnilove True Fresh a good quality dog food?

Carnilove True Fresh is made only from fresh meat which offers 95% digestibility and an excellent taste that dogs find irresistible. Recipes also include vegetables, herbs, and superfoods for added benefits. True Fresh is also grain and potato-free making it great for those with grain sensitivities.

What protein sources are in the range?

The Carnilove True Fresh range includes a variety of protein sources to give your dog a balanced diet and the opportunity to rotate recipes to eliminate boredom.

• True Fresh Turkey
• True Fresh Fish
• True Fresh Beef
• True Fresh Turkey Puppy
• True Fresh Duck Large Breed
• True Fresh Chicken Senior and Healthy Weight
• True Fresh Fish Adult Small Breed
• True Fresh Chicken Junior Large Breed

Carnilove True Fresh for dogs of all sizes is available in 1.4kg, 4kg and 11.4kgs bags.

If you are interested in becoming a stockist for Carnilove True Fresh, or any other ranges of Carnilove dog foods, cat foods or treats, please contact the BSB Products Team on 01737 488400 or at sales@BSBproducts.co.uk

*Ordinary kibble consists of analytical constituents comparable to True Fresh Meat Kibble

Many congratulations to Mick Holland and Tom Bradley at Bradlands Pet Supplies in Retford. They are the lucky winners of BSB Product’s £1000 PATs Prize Draw. They will be choosing a selection of irresistible Carnilove products to entice their canine and feline customers to the value of £1000 SRP. Perfect timing to help fill their shelves in time for Christmas.

The Prize Draw was run for the duration of the Pet & Aquatics Trade Show in Telford from Sunday 29^th September to Tuesday 1^st October. Visitors to the BSB Products stand scanned a QR code and entered their details to enter. The winner was picked at random.

Laura Haughey is the proud owner of Queso, a 5-year-old domestic medium hair cat. Queso was a rescue cat, originally a stray from Canada. Laura wanted a reliable way to monitor Queso’s health, particularly for urinary infection. Traditional urine testing at the vet was not a feasible long-term solution.

Challenge

“About a year ago, I tried out Odourlock maxCare. I have always loved OdourLock as the litter box never smells and it is so easy to clean. My cat, Queso, had never previously had her urine tested so I decided to try the health monitor litter, maxCare for peace of mind. Sure enough, after a few months of using maxCare, the granules turned blue. I immediately took her to the vet and after many tests, the vet determined she has Feline Idiopathic Cystitis (FIC).

FIC is a condition which causes painful urination and blood in the urine. It has been linked to stress, but the underlying cause is not known. Many cats with FIC experience breakouts throughout their lives, so even if it seems to be cured, a year later they can experience it again. There is no treatment. I was told the best thing to do was to increase her water intake and reduce stressors in her environment.

The problem was, I could not tell if my efforts to reduce her stress were improving her urine. Getting urine samples tested at the vet weekly was also not a realistic long-term solution.

What I needed to do was make changes in her environment and monitor her urine regularly to see if it was improving and to see if the changes I was making were working.”

Solution

Intersand OdourLock maxCare includes Blücare® patented technology, which detects blood or glucose in cat urine, allowing for early detection of urinary diseases and diabetes.

“Having maxCare as a consistent monitoring system has helped immensely. Now I have peace of mind every day when I clean the litter box and see the maxCare crystals are white. When I do see that the crystals have turned blue, I can administer her pain medication until her urine reverts back to normal.

In addition, when the crystals turn blue, I make note of the previous day’s events: what she ate, how long we were at home, the weather, etc. Over time, I hope to find trends and narrow down what environmental factors cause her to have a breakout. Without maxCare, I would never be able to figure out what is causing her condition.”

Key Features of Intersand OdourLock maxCare:

• Early Detection: Blücare® detects blood or glucose in urine at an early stage.
• This patented technology helps you to effectively monitor your cat’s health.
• Ease of Use: Clumping technology makes it simple to remove soiled litter.
• Fast, Visible Results: Non-invasive and stress-free for cats. Within three minutes of urine contact, granules change colour to indicate health status. If the granules are WHITE or YELLOW, the test is negative. If they are BLUE, the test is positive: Blücare® has detected blood or glucose in your cat’s urine.

Laura’s experience highlights the critical role of Intersand OdourLock maxCare in providing peace of mind and effective health monitoring for cat owners.

Learn more about Intersand OdourLock maxCare

What is raw feeding?

Raw feeding involves, as the name suggests, feeding your dog on a raw food-based diet of its ancestors as wild carnivores. It consists of fresh meat, innards, vegetables and vitamin and mineral supplements, designed to imitate as much as possible the natural prey of dogs in the wild. However, for most dog owners this can be time consuming and comes with risks that owners need to consider, including appropriate storage of raw meat and ensuring their dog’s diet is fully balanced.

What is wet BARF?

Foods, such as our Fleischeslust recipes, which follow BARF (Biologically Appropriate Raw Feeding) principles but in a shelf stable, wet food format. These foods are suitable for all owners who value balanced, healthy ingredients and gentle production when considering what to feed their pet. Feeding dogs wet BARF is species-appropriate, natural and digestible.

Why choose Fleischeslust?

Fleischeslust recipes are a perfect alternative to raw feeding and all materials used in the recipes are 100% natural and high quality from small, local suppliers. The ingredients are fresh and processed from human food production. Fleischeslust’s focus is on producing food slowly and carefully at low temperature and low pressure, to ensure valuable vitamins and nutrients are retained in the process. Fleischeslust is opposed to the pre-treatment of animal products and ensures that no synthetic preservatives are added.

The gentle cooking process ensures that all important nutrients are retained and comes with the added hygiene benefit to both humans and dogs as it ensures germs are killed that always pose a risk with raw BARF. This cooking process makes meat and innards more digestible and tastier. Dogs with sensitive digestion, and those with food intolerances, can benefit from pure meat and single protein recipes. Some dogs dislike raw BARF, so the cooked version can be more appealing to those that are fussier when it comes to their food bowl.

What ranges do Fleischeslust offer?

Fleischeslust Classic, Sensitive, and Hypoallergenic sausages offer a balanced and complete diet with 80% meat or fish and innards, alongside 20% plant-based ingredients such as fruit and vegetables. Apples, carrots, zucchini, or sweet potatoes feature in the recipes.

Alternatively, for owners who like to customise their dog’s diet, Fleischeslust’s complementary Steakhouse range includes recipes of pure meat and innards that are gently cooked and ensure a natural taste with the best nutrients. These also make a great alternative for exclusion diets by offering single-source protein recipes, Pure Poultry, Pure Game, Pure Duck, Pure Buffalo, and Pure Goat.

Congratulations and best of luck to Carnilove Ambassador, Red Labrador, Brae and his owner trainer Laura Hill on becoming Field Trial Champions.  

Exceeding expectations and despite treacherous weather on a moor in Northumberland, Brae won two two-day open stakes in October. Achieving Field Trial Champion at two years old is quite a feat and it means he has qualified for the 2023 Championship in Scotland.  

Brae has been fed Carnilove True Fresh since he was a pup and is clearly thriving on the quality grain-free kibble made from fresh meat. The Championship takes place from 27th to 29th November at Drumlanrig Castle in Dumfries & Galloway. We wish them both the very best of luck and will be crossing our paws for more success. 

It’s competition time! 

We’re giving away a full dog photoshoot with You and the Dog photography . To enter, head on over to our Instagram or Facebook pages for all the details  

The winner will also receive a tasty bundle of WOW goodies for their  dog. You’ve got until midnight on Friday 1st December – Good Luck! 

• The promoter is BSB Products Ltd, whose registered office is Bancroft House, 10 Bancroft Road, Reigate, Surrey, RH2 7RP.
• The Judge’s decision is final
• Prizes can only be dispatched to a UK postal address
• Entry to the competition: Instagram: tagging a friend in the comments on our Instagram competition post with #WinYourWOW. A story post of your dog with #WinYourWOW and tagging the WOW account counts as an extra entry. Facebook: Commenting a picture of your dog with #WinYourWOW on the Facebook competition post.
• You may enter as many times as you like. Entry is free.
• No responsibility can be accepted for entries not received for whatever reason
• One pet winner will be selected. 
• The prize for the winner will consist of 1 x photoshoot with You and the Dog Photography and WOW dog food bundle for the winner’s dog 
• No cash alternative or other alternative prize will be available on entrants’ request
• The Photoshoot will take place at You and the Dog photography studio in London. Travel expenses to travel to the studio will be reimbursed up to £150
• BSB Products Ltd reserves the right to amend these rules at any time. Entry in this competition implies acceptance of these rules
• Images submitted for the competition may be shared to our social media channels and websites. By entering you are giving permission for these images to be used

Proactive Health Monitoring Cat Litter Alerts Owners to Diabetes and Urinary Diseases

 Reigate, UK – BSB Products, the UK distributor for Intersand cat litter, today introduces OdourLock® maxCare™, an ultra-premium cat litter that helps to alert cat owners to common health conditions such as diabetes and urinary diseases. OdourLock® maxCare™ contains health diagnostic Blücare® granules that turn from white to blue at the first sign of blood or glucose in urine.

Urinary diseases and diabetes are among the top reasons for veterinary consultations for cats. Diabetes is three times more common in cats than dogs. It usually occurs in older cats (aged 7 and above), particularly those who are overweight*. The good news is that diabetes is reversible and can be treated and cured when treated early and monitored closely.

OdourLock® maxCare™ provides an early warning of problems so cat owners can consult with their veterinary professional before the disease progresses and introduce medication and manage the disease more effectively. Each 12kg bag of OdourLock® maxCare™ comes with a sachet of Blücare® granules and a QR code link to the OdourLock website.

Following the instructions on the website, owners should fill their litter tray with OdourLock® maxCare™ and then sprinkle the granules evenly over the surface of the litter. Once the cat has used the litter, owners should remove the clumps as normal and inspect for any sign of blue granules.

Evidence of the granules having turned dark blue is a signal for owners to visit a veterinary professional. The granules can detect glucose and blood at the very first trace, even when invisible to the naked eye. A visual guide on the website will help customers determine the results. OdourLock® maxCare™ is not a replacement for proper veterinary care. It is a diagnostic aid so users should always seek professional advice to confirm diagnosis and receive treatment.

Colin Rodger, MD of BSB Products, said: “OdourLock® maxCare™ is an exciting product that can help keep cats healthy by acting as an early warning system for common diseases such as diabetes and urinary disease. It’s a simple, reliable, non-invasive way every cat owner can look after their cat and save costs on veterinary fees and medication.”

Patented Blücare® granules have been developed in Intersand’s laboratory in Canada and rigorously tested by veterinarians for accuracy, safety and effectiveness.

OdourLock® maxCare™ has the following additional benefits:

• Blocks ammonia – Technology activated on contact with urine to neutralize odour development for over 40 days*.
• Extra hard clumping – Rapid absorption and formation of smaller, stronger agglomerates to facilitate daily cleaning and maintenance.
• Dust-free – Respects human and cat respiratory tracts.
• No Tracking – Fast, easy cleaning, ideal for multi-cat environments.

Find out more here

Research reveals that dog owners do 86% more hours of exercise and cover 75% more miles in distance in a week

Reigate, UK – BSB Products, the UK distributor for Carnilove dog & cat foods, today reveals research that Dog owners do 86% more hours of exercise per week and go 75.5% further in distance (Opinion Matters for Carnilove 2023). They do nearly two more hours of exercise per week than non-dog owners and travel seven more miles per week in distance than non-dog owners. Over the course of the year it’s 93 more hours and 364 more miles.

Exercising with your dog in the countryside is great for both mind and body for humans and dogs. Dog owners look after themselves as well as their dog when they exercise together. Getting out to the park or countryside allows you to switch off and be in the moment – it’s a chance to exercise, relax and bond with your dog.

But the Royal Veterinary College reports that 1 in 14 dogs are recorded as overweight each year (RVC 2021) and 25.9% of adults aged 18 or over in the UK live with obesity and 63.8% are classified as overweight (Gov.uk 2021-22). The risks of obesity for both humans and dogs include heart disease, diabetes, stroke and cancer.

To get Britain moving and to raise awareness of the benefits to physical and mental health pet food brand, Carnilove is working with SAS hero Billy Billingham to get more people out on adventures with their canine companions.

Billy Billingham said, “I’m best known for testing people to their limits and putting them through their paces but regular exercise is also essential for dogs – it keeps them physically and mentally healthy. Fit, active dogs are much less likely to suffer from problems such as obesity and behavioural issues. I love to exercise with my bulldog Alfie, he makes adventuring into the countryside twice as enjoyable.”

Colin Rodger, CEO of BSB Products that distributes Carnilove in the UK said, “Our research demonstrates the great benefits to our health that dogs can bring, they provide so much joy and rewarding them with interesting walks should be a key part of caring for them. It’s also vital not to forget their nutrition and hydration needs as well as your own. Carnilove has a diet for every dog, made from meats that their ancestors would have enjoyed in the wild with high meat content, vegetables and forest fruits for essential vitamins and fibre and no grains, potato or artificial colours, flavours or preservatives.”

Billy Billingham continued. “I hope Alfie and I can inspire dog owners to keep up the good work, get out and about every day, and go a little bit further and I hope it encourages non dog owners to exercise more regularly. It really is the secret to good health.”

Try some of Alfie’s favourite products;

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Categories: Carnilove Dog Food, Wet Dog, Wet Dog Cans

CARNILOVE Wild-Origin Real Meat Lamb & Wild Boar for Adult Dogs (6x400g)

£18.30

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Categories: Carnilove Dog Food, Carnilove True Fresh Dog Food

Carnilove True Fresh Beef

£13.95 – £75.95

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Categories: Dog Treats, Meat Jerky, Treats

NEW Carnilove Jerky Duck with Herring Fillet

£4.25

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The introduction of Carnilove True Fresh cat is the latest offering in the Carnilove dry cat range, alongside Carnilove Dry Cat and Carnilove Fresh Dry Cat. All the Carnilove ranges have been formulated with respect for cats’ dietary needs and all recipes are grain and potato free to reflect the natural feline diet. In addition, they are free of artificial colours or preservatives. So what differentiates these ranges?

Carnilove Dry Cat contains up to 75% wild-origin meat including unconventional sources of protein. Each recipe contains forest fruits, vegetables, and herbs to provide the nutrients, vitamins, minerals, and antioxidants essential to maintaining top physical condition and supporting natural immunity. The range of eight recipes provide an option for every life stage and come in striking, colour-coded packaging:

• Carnilove Salmon & Turkey for Kittens – 75% wild-origin meat with forest fruits, vegetables and herbs. Grain-free & potato-free formula for kittens.
• Carnilove Duck & Pheasant for Adult Cats – 75% wild-origin meat with forest fruits, vegetables and herbs Grain-free & potato-free formula for adult cats. Enriched with beet fibre to facilitate the passage of hairballs.
• Carnilove Duck & Turkey for Large Breed Cats – 70% wild-origin meat with forest fruits, vegetables and herbs. Grain-free & potato-free formula for large breed cats.
• Carnilove Lamb & Wild Boar for Adult Cats-70% wild-origin meat with forest fruits, vegetables and herbs. Grain-free & potato-free formula for sterilised cats.
• Carnilove Reindeer for Adult Cats – 75% wild-origin meat with forest fruits, vegetables and herbs. Grain-free & potato-free formula for adult outdoor cats.
• Carnilove Salmon for Adult Cats – 75% wild-origin meat with forest fruits, vegetables and herbs. Grain-free & potato-free formula for adult cats with sensitive digestion, long haired cats.

Carnilove Fresh Cat recipes contain 80% wild-origin meat and are made with fresh meat for higher palatability and better digestibility:

• Carnilove Fresh Carp & Trout *Sterilised* – 80% wild-origin meat with forest fruits, vegetables and herbs. Grain-free & Potato-free formula with fresh meat for sterilised cats.
• Carnilove Fresh Chicken & Rabbit *Gourmand*- 80% wild-origin meat with forest fruits, vegetables and herbs. Grain-free & Potato-free formula with fresh meat for Adult Cats.

Carnilove True Fresh Cat contains 70% meat and offers a unique formula as a fresh meat dry kibble. It is made with innovative new processing methods that enables the kibble to be made with only fresh meat, no meat meal and perfectly preserves the properties of fresh meat.

They are grain and potato free and contain natural ingredients that are functional and complement each other, allowing for easy transition from one variety to another and making them ideal for rotational feeding.

Carnilove True Fresh Cat comes in three delicious recipes enriched with beneficial fruit and herbs:

• Carnilove Cat True Fresh Turkey enriched with sea buckthorn, cranberries, and ginger root for weight management
• Carnilove Cat True Fresh Fish enriched with lemna, blueberries, and chicory root for skin and coat
• Carnilove Cat True Fresh Chicken enriched with cranberries, thyme and rosemary for immunity support

All recipes are suitable for sterilised cats with minerals and healthy ingredients to support normal urine pH. Fresh meat combined with cranberries, sea buckthorn and blueberries helps to maintain optimal urinary pH and healthy urinary tract.

Carnilove Cat is available in three sizes: 400g, 2kg and 6kg. Carnilove True Fresh Cat is available in 340g and 1.8kg.